This new spot cleverly reverses the paradigm, putting the Tacoma into the wildly popular World of Warcraft backdrop.  Toyota shows an understanding for the environment as the action parodies real gamers realistically.  The result in the game, as in the other spots, is that the Toyota Tacoma emerges unscathed.

This interesting wow gold and clever spot will be much more arresting to the young male demographic Toyota is seeking because of its portrayal of the in-game environment of World of Warcraft.  The brand positioning is consistent with earlier executions and the pitch builds on the establishing work of the earlier spots.  Toyota again shows (as it has done consistently with the marketing for the Scion) that it understands new media environments.

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